What is FLUIDFORM™?
FLUIDFORM™ technology is rooted in state change - when one thing turns into another, like a caterpillar becoming a butterfly. With FLUIDFORM™, lightweight fluid materials transform into our soft solid soles. It can be explained by science, but it just looks like magic.
Since the very start, our designers have been developing progressive ways to mirror the curves of the human foot, emphasizing natural posture and movement. Our signature comfort starts with anatomical lasts, our unique 3D moulds, around which shoes are crafted and designed in-house.
Durable From Day One
A single integral construction is inherently more durable than one held together by adhesive. Without adhesive, there is no bond line to wear through at the ball of the foot.
Anatomical Precision
The sole forms itself around the exact curves of the last - including the arch - rather than being a flat component pressed against a three-dimensional form.
Cushioning and Rebound
The directly injected material delivers a finely tuned balance of cushioning and energy return - softer underfoot than a hard sole component bonded under compression.
Discover The Magic Behind FLUIDFORM™
ECCO shoes are designed and crafted to complement the complex anatomy of the human foot, providing unmatched comfort in every pair.
Where you will find FLUIDFORM™
FLUIDFORM™ runs across ECCO's full product range - from everyday leather sneakers and loafers to outdoor trail footwear and performance golf shoes. With this technology, the shoe simply performs better - more precise in fit, more durable at the seam, and more comfortable across a full day - than conventionally constructed alternatives of equivalent quality.
Explore the World of ECCO
Craftsmanship
Craftsmanship and innovation are at the centre of everything we design and create at ECCO.
Sustainability
See our environmental practices and how we strive to minimise our impact on the planet.