Every Moment, Every Day

Meet Blondey McCoy, the designer, skateboarder and artist, and his son Eblen.

Blondey McCoy hails from London, where he started out as a skateboarder – sponsored by Palace Skateboards at the age of just 14. Today he is a fashion designer, artist and creative director of his own brand. What we love about Blondey is that he is not only a young dad - he has two sons with this partner, and is a stepdad to her two daughters from an earlier relationship - but he also proudly fills his Instagram feed with pictures of his blended family, in amongst shots of sneakers and collabs.

What makes a family? I think, to me, a family is a group of people who are there for each other when the going is good, and when the going is bad, and when the going is in between as it is often, who puts what's best for everyone. We think about what's best for everyone and not what's best for any one individual.